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SAP has successfully been able to launch three products in order to help companies comply with the EU’s General Data Protection Regulation (GDPR). They are rather available separately or in a package.
Recently SAP acquired Gigya and on account of this, it claims it can now help its clients assert control over their respective data while executing registration, consent preference as well as profile management.
It does add that these tools can also scale up to manage billions of identities across thousands of digital properties as well as hundreds of brands.
The three new solutions are:
SAP Hybris Identity which does facilitate customer registration and also enables login across websites, mobile applications as well as the Internet of things (IoT) devices. It also features flexible user authentication options, federation standards cum single sign-on.
SAP Hybris Consent does indeed capture consumer consent to terms of service as well as privacy agreements such as cookie and marketing communications permissions. Consent, as well as consent history, can indeed be tracked across the customer lifecycle.
SAP Hybris Profile does provide a single customer view encompassing identity information, profile attributes, and other data. This can indeed be done in real time or in batch with any application, service or data warehouse.
GDPR, which does take effect on May 25 does establish new rights that do apply to firms anywhere in the world that happen to collect personal data on EU residents as well as citizens.
SAP has been focusing much upon digital transformation by investing in it.
There are indeed five areas of focus for the existing SAP Analytics product strategy:
• All analytics on one cloud-based platform
• One common & simple user experience
• Hybrid (laser focus)
• Embedded in apps
• Deeper & more meaningful logic & context-driven insights
SAP does provide analytics that is rather designed for apps across the entire business network from sales cum marketing in order to supply chain, HR as well as Finance.
Other issues pertaining to SAP progress:
The focus is upon BI, planning, predictive in order to grow and run the business as well.
- Another aspect that needs to be highlighted is the BW/4HANA = redeveloped for the modern data warehouse.
- SAP Analytics Cloud bringing BI, predictive as well as planning together on SAP Cloud Platform
- The focus is also on Digital Boardroom from shop floor to the top floor.
- SAP has indeed remarkably achieved a lot in 2017 and will do so in 2018.
- In 2017 SAP did launch Analytics Hub which happens to be a key part of the hybrid strategy.
- Analytics Hub is an indeed a key component that happens to be going forward for hybrid strategy. This is a single view of all analytics applications and is an agnostic front end
- Hybrid is considered to be holistic and not only embraces not just technology but also licensing as well and a single, seamless license that is going forward.
- SAP Analytics Cloud will indeed have a natural language generation, Smart BI.
